Campaign FAQs

General Promotion

  • What is Mastercard Priceless Surprises®▶︎

    Priceless Surprises allows Mastercard’s partners to put Priceless into the lives of their Mastercard cardholders with life changing or smile-making Surprises. The campaign, which launched in 2014, has already surprised nearly 98,000 cardholders with everything from dining and travel to entertainment and sports experiences.

  • What is Jack Henry & Associates’ relationship with Mastercard®▶︎

    Mastercard® and JHA Card Processing Solutions (CPS) have joined together to provide CPS Mastercard issuers with a custom Priceless Surprises® campaign, delivering once-in-a-lifetime experiences to Mastercard cardholders.

Key Dates

  • When is the opt-in period? ▶︎

    CPS Mastercard issuers can opt-in to the promotion between 12:00:01 AM Central Time on 8/21/2017 and 11:59:59 PM Central Time 9/1/2017.

  • What are the dates for the promotion? ▶︎

    The promotion runs from 12:00:01 AM Central Time on 11/7/2017 until 11:59:59 PM Central Time on 5/4/2018.

  • When are the entry periods? ▶︎

    The promotion will have a total of three (3) entry periods. They are: 11/7/2017 – 12/31/2017, 1/1/2018 – 2/28/2018 and 3/1/2018 – 5/4/2018. Once you opt-in to this Priceless Surprises promotion, you will be participating in all three Entry Periods.

  • When will cardholders be surprised? ▶︎

    Cardholders will be randomly selected on a date corresponding to their entry period. Those dates are on or about:

    Entry Period 1 – 1/12/2018
    Entry Period 2 – 3/14/2018
    Entry Period 3 – 5/16/2018

    Participating CPS Mastercard issuers will also be notified about their potential winners at/around the above dates.

Roles and Responsibilities

  • What are the roles of Mastercard and Jack Henry & Associates in the promotion? ▶︎

    Mastercard and Jack Henry & Associates will handle the full administration of the program – making it completely turn-key for participating JHA Card Processing Solutions Mastercard issuers. This will include development of Official Rules, legal compliance vetting, creating customizable marketing materials, data capture, winner selection, surprise fulfillment, and post-performance analytics and reporting.

  • Are there any requirements for CPS Mastercard issuers? ▶︎

    Beyond opting in to the program, participating CPS Mastercard issuers must agree to promote the program in a minimum of two (2) marketing channels during the promotion period. CPS Mastercard issuers are responsible for marketing costs, including printing.

  • Will Mastercard and Jack Henry & Associates provide guidance on how to promote the program? ▶︎

    Yes. To help promote the program to cardholders, all CPS Mastercard issuers who opt-in will gain access to marketing materials that can be easily customized for their financial institution. These will include a templated email, banner ads, statement insert, direct mailer, and Facebook and Twitter posts. All marketing materials will be available for download from the Promotion Portal (starting on 9/11/2017 and throughout the program), which is dedicated just to CPS Mastercard issuers.

  • Can I change the Official Rules, the program structure (i.e. add prizes, delete portfolios, etc.), or Creative Materials? ▶︎

    No, any CPS Mastercard issuer who does so will be violating terms and putting their financial institution at legal risk.

How it Works

  • Are all Mastercard cardholders eligible to be surprised? ▶︎

    No. Only cardholders with a JHA Card Processing Solutions Mastercard, whose financial institution has opted in to the program, can be surprised.

  • What is the eligibility criteria for my cardholders? ▶︎

    The promotion is only open to cardholders of financial institutions who opted-in by 9/1/2017. Cardholders must also be 18+, a U.S. resident and be a cardholder in good standing. As a result, this is a usage focused program and may not be used for cardholder acquisition purposes. Cardholders will automatically receive one (1) entry into this Priceless Surprises promotion each time they use their credit or debit Mastercard to make: 1) a signature-based purchase or 2) a credit-based chip & pin purchase transaction of $10 or more during the promotion period.

  • Do my cardholders need to make a purchase to be eligible to be surprised? ▶︎

    No. Cardholders can enter for free by mail. See Official Rules, available on the Promotion Portal on 9/11/2017, for details on this entry method.

  • For this program, what can cardholders be surprised with? ▶︎

    Participating cardholders can be surprised with a getaway for them and a guest to a surprise destination (Grand Prize) or a statement credit (First Prize).

  • How many surprises are available? ▶︎

    For each entry period, one (1) Grand Prize will be awarded from all eligible participating CPS Mastercard issuer transactions during that time. In addition, one (1) First Prize will also be awarded to each participating CPS Mastercard issuer per entry period. That means there’s a dedicated First Prize for your financial institution, just for opting in.

  • How will winners be selected? ▶︎

    The Promotion Administrator will receive transaction information from Mastercard’s data warehouse. Surprise winners will then be selected at random from among all eligible entries.

  • Why does the promotion focus on dining, travel/lodging, and sporting goods? ▶︎

    We have designed the program to drive usage in key upward trending spend categories, based on data provided by Mastercard Market Insights.


  • Does my financial institution need to opt-in to participate? ▶︎

    Yes. All CPS Mastercard issuers who wish to participate in the program must opt-in through the Promotion Portal ( between 8/21/2017 and 9/1/2017. If you do not opt-in during this timeframe, you will not be able to participate in the promotion and your cardholders will not be able to be surprised.

  • How do I opt-in? ▶︎

    Beginning on 8/21/2017, CPS Mastercard issuers who wish to participate may opt-in via the Promotion Portal (

  • Can my financial institution opt-in after 9/1/2017? ▶︎

    No, CPS Mastercard issuers cannot opt-in after the deadline of 11:59:59 PM Central Time on 9/1/2017.

  • If my financial institution is planning to de-convert from JHA Card Processing Solutions during the promotion period [11/7/2017-5/4/2018], will I still be able to opt-in and participate? ▶︎

    No, if your CPS Mastercard issuer plans to de-convert from CPS during the promotion period, you will not be able to opt-in and participate in the promotion.

  • What do I do once I’ve opted-in? ▶︎

    Once you’ve opted in, you’re all set! Make sure to log back into the Promotion Portal ( to download the customizable marketing materials starting on 9/11/2017.

  • Can my financial institution opt-out of the promotion? ▶︎

    No, once you have opted-in to the promotion, your financial institution cannot opt-out.

Marketing Support

  • What can I do throughout the promotion period to help spread the word? ▶︎

    Cross channel promotion throughout the promotion period is absolutely essential for success. In addition, encourage your financial institution associates to discuss the promotion with your cardholders when they visit a branch, and congratulate your winners in your marketing channels once prizes have been awarded. You can reference the program webinar for pre-approved social copy.

Benefits for CPS Mastercard issuers

  • What are the benefits of participation for CPS Mastercard issuers? ▶︎

    Participating CPS Mastercard issuers will enjoy several benefits from this program:

    • Increased brand affinity and card envy.
    • A guaranteed First Prize winner during each entry period throughout the promotion period.
    • Card usage in key spending categories – dining, sporting goods, and travel.
    • Minimal investment to participate! Mastercard and CPS will cover most administrative and marketing costs – your financial institution is only responsible for printing, distribution, and media fees.
    • An additional incentive to your cardholders.

Additional Information

  • Who should I turn to if I have any additional questions? ▶︎

    If you have any additional questions, contact your CPS Customer Relationship Manager or email